Brand Activation Manager (h/f)

Description du poste et des missions

We are looking for a Brand Activation Manager for a fixed term contract of 6 months. 

Scope of responsibility: Market/Cuntry

Reporting line: S&W Cluster Senior Marketing Director / Doted line to Market lead

Translates brand  strategy into a clear activation action plan in partnership with CS&I and the market lead in his/her country/market.  

•    Exposed to the brand strategy and key objectives (metrics and KPI’s) defines an activation plan brief in partnership with brand managers and aligns with CS&I to create the action plan.

o    Defines desired distribution priorities according to brand positioning and sets the reach ambition to brief and align with CS&I input from channels/sales.

o    Defines the desired price brand positioning according to brand positioning, competition bench and consumer perception to align with CS&I commercial and RGM inputs.

o    Defines the desired assets to play in store to maximize the activation and aligns with CS&I input on feasibility and shopper insights.

o    Defines the desired plan calendar to match with media according to consumer insights (season, annualization of results, etc..) and aligns with CS&I on commercial input for feasibility and best dates to create a full activation promo/advertising/pos animation calendar

o    Defines desired HCP priorities and key assets and aligns with CS&I

Coordinate and manages priority at country/market level

•    Coordinates with the local CS&I team and validates with the Market Lead the priorities to match category priorities and country priorities.

•    Consolidates and creates the activation calendar in partnership with CS&I

•    Follow ups plans execution and tracks and shares status and first results

•    Shares and presents the category/brand plan with the Market lead and CS&I to local sales team in convention, sales meeting etc.

Enhance visibility on plans and unified priorities fitting into country context and responding to cluster plan.

•    Manages and shares country calendars and plans with all stakeholders

•    Defends and explains the prioritization after aligning with the local CS&I team and the Market lead and ensures it is within the cluster activation priorities guidelines frame.

Profil souhaité

• 10 years + in brand activation, experiential marketing, trade marketing, or brand management


• Experience ideally pharmaceutical or FMCG industry


• Proven track record of delivering successful activations or events


• Fluent in French and English


• Excellent soft skills, particularly in influencing stakeholders, coordinating activities across teams and negotiating outcomes.

Informations du recruteur

Lieu de la mission